Business Details
18 Years
experience
Trusted Chartered Accountants in Welwyn Garden City
Julian Hobbs is a chartered accountancy firm dedicated to providing strategic financial expertise to growing businesses across Hertfordshire and beyond. Established in 2008, we combine 16 years of industry experience with a client-centric approach, offering outsourced finance solutions that bridge the gap between small business needs and big-firm expertise. Our team of Chartered Accountants and Tax Advisers specialises in delivering tailored financial clarity, from day-to-day bookkeeping to board-level strategic advice. We prioritise clear communication, technical excellence, and a proactive partnership model, ensuring clients receive actionable insights without jargon or unnecessary complexity.With a track record of supporting over 100 businesses and managing 40M+ in annual turnover, we focus on empowering SMEs to scale confidently through services like tax planning, cash flow forecasting, and outsourced finance director support. Our remote, technology-driven operations ensure flexibility while maintaining rigorous compliance standards, reflecting our commitment to both innovation and reliability.
Services
Business Advisory
Accounting and Tax
Outsourced Finance Department
Corporation Tax Planning
Income Tax Services
Bookkeeping
Cash Flow Forecasting
Management Accounts
VAT Compliance
Financial Strategy
Details
- Year established: 2008
Highlights and features
- We provide outsourced CFO-level expertise without full-time costs
- Our team includes Chartered Accountants with 20+ years of experience
- We deliver jargon-free financial insights tailored to SME needs
- We offer fully outsourced finance functions with proactive reporting
- We specialise in tax-efficient strategies for owner-managed businesses
Associations and certifications
- ICAEW
- Chartered Tax Adviser
What people say
Professional service
Reliable support
Sound advice
Proactive approach
Clear communication
Services
Outsourced Finance Department
We provide fully managed finance department services for growing businesses, combining automation with expert oversight. Our team handles bookkeeping, payroll, VAT compliance, and financial reporting while delivering actionable insights. Clients receive real-time data visualisation and custom KPI tracking to support strategic decision-making. This service eliminates the need for in-house hires while maintaining compliance and financial clarity.
Corporation Tax Planning
Our proactive tax planning service identifies efficiency opportunities through reliefs, allowances, and structural optimisation. We specialise in R&D tax credits, capital allowances, and exit planning strategies while ensuring compliance with HMRC regulations. Clients benefit from year-round tax position monitoring and scenario modelling to minimise liabilities. This service supports businesses preparing for expansion, investment, or sale.
Cash Flow Forecasting
We create tailored three-way forecasts linking profit & loss, balance sheet, and cash flow statements. Our service includes scenario planning for sales fluctuations and expense variations, using real-time data integration with Xero and QuickBooks. Clients receive regular updates and liquidity risk assessments to support informed financial decisions. This helps businesses maintain operational stability during growth phases.
Management Accounts
We produce detailed monthly or quarterly management accounts with performance analysis and trend identification. Our reports include variance analysis against budgets and KPI tracking tailored to business objectives. The service incorporates budgeting support and scenario planning to guide strategic decisions. Clients gain actionable insights beyond basic compliance-focused year-end accounts.
Income Tax Services
We handle complex self-assessment returns for business owners, landlords, and professionals with multiple income streams. Our service includes tax-efficient income structuring advice, capital gains tax planning, and relief maximisation strategies. Clients receive forward-looking liability forecasting and compliance support for HMRC submissions. This ensures optimal tax positions while maintaining full regulatory compliance.
People
Julian Hobbs
Founder & Chartered Accountant
Established the firm in 2008 with 20+ years' experience in chartered accountancy. Specialises in strategic financial advisory for growing SMEs, combining technical expertise with practical business insight.
Julie Watkin
Practice Manager
Manages bookkeeping, VAT, and payroll operations with organisational expertise. Ensures high-quality client service delivery while maintaining compliance and process efficiency across financial functions.
Siobhan Baker
Practice Administrator
Coordinates internal systems and administrative support from South Africa. Maintains operational efficiency with systematic approach to client onboarding and team coordination.
Questions
What accounting services do you specialise in for SMEs?
We specialise in outsourced finance departments, tax planning, management accounts, and cash flow forecasting tailored to growing SMEs across Hertfordshire and the UK.
How do you ensure tax compliance for UK businesses?
Our Chartered Accountants provide year-round tax position monitoring, HMRC-compliant submissions, and strategic planning to ensure both compliance and tax efficiency.
Can you help with cash flow management for growing businesses?
Yes, we create custom three-way forecasts with real-time data integration and scenario planning to help businesses maintain liquidity during growth phases.
What makes your firm different from traditional accountants?
We combine outsourced finance expertise with strategic advisory, offering CFO-level insights without full-time costs and focusing on proactive, jargon-free guidance.
Do you offer remote accounting services across the UK?
Yes, our 100% remote operations support clients nationwide with cloud-based systems and virtual consultations while maintaining local service quality.
