Business Details
14 Years
experience
Expert Accountants in Maidenhead Supporting Business Growth
Starfish Accounting is a dedicated team of accounting professionals specialising in supporting ambitious business owners through expert financial guidance. Established in 2012, our firm combines technical expertise with a client-centric approach, focusing on empowering limited company owners to achieve financial freedom. Our services are built around a five-step framework designed to streamline financial processes, enhance decision-making, and reduce administrative burdens.With a strong emphasis on leveraging technology like Xero, we provide tailored solutions that align with the unique needs of each business. Our team, composed largely of working mothers, brings both professional credibility and real-world understanding to every client relationship. We prioritise transparency, accountability, and continuous improvement in all our operations, ensuring clients receive both accurate data and strategic advice to support sustainable growth.
Services
Accounting Services
Bookkeeping
Xero Migration
Business Development
Payroll Management
Details
- Year established: 2012
Highlights and features
- We implement a proprietary five-step framework for financial improvement
- Our team includes Xero-certified specialists with technical expertise
- We focus on supporting women in business with tailored solutions
- We guarantee transparent processes with no hidden fees
- Our team has over 20 years combined experience in accounting technology
What people say
Expert Xero knowledge
Responsive support
Effective financial framework
Clear reporting
Reliable service
Services
Accounting Services
We provide comprehensive accounting solutions tailored to limited company owners. Our services include financial reporting, tax compliance, and strategic financial planning. We help businesses maintain accurate records and make informed decisions through regular financial reviews and expert analysis.
Xero Implementation
Our Xero-certified specialists migrate businesses to the Xero platform and provide full training. We configure systems for optimal efficiency and integrate complementary apps to automate financial processes. This includes setting up custom dashboards and reporting structures for real-time financial visibility.
Bookkeeping
We manage daily financial transactions including accounts payable/receivable, bank reconciliations, and payroll processing. Our bookkeeping services ensure accurate financial records with regular updates and error checking. We implement systems to maintain consistent financial data throughout the year.
Business Development
Our framework identifies financial improvements to enhance business performance. We analyse pricing strategies, recommend efficiency-enhancing apps, and provide financial forecasting. This service helps business owners make data-driven decisions to support sustainable growth and improved profitability.
Payroll Services
We handle complete payroll processing including salary calculations, tax submissions, and employee documentation. Our services cover expense reporting, benefits administration, and HMRC compliance. We ensure accurate and timely payroll processing with appropriate record-keeping.
People
Georgi Rollings
CO-CEO
Founded Starfish Accounting in 2012 after corporate experience. Specialises in Xero conversions and systems integration. Combines technical expertise with understanding of work-life balance challenges faced by business owners.
Emma Lawrence
CO-CEO
Joined Starsh in 2014 with extensive accounting experience. Focuses on payroll and compliance solutions. Brings strategic leadership while maintaining practical client engagement through regular consultations.
Christopher McMahon
Client Manager
Technology-focused accountant with software development background. Specialises in implementing accounting technology solutions. Provides technical support while maintaining client relationships through regular communications and problem-solving.
Darren Leung
Client Accountant
Qualified ACCA accountant with international experience. Specialises in management accounting and technical problem-solving. Provides detailed financial analysis and system optimisation for business clients.
Andrea Thomas
Operations Manager
Manages internal operations and IT infrastructure. Ensures smooth team coordination and system functionality. Combines organisational expertise with practical problem-solving to maintain efficient service delivery.
Questions
What accounting services do you specialise in?
We specialise in Xero implementation, bookkeeping, financial reporting, payroll management, and business development consulting for limited companies.
How do you help businesses improve financial performance?
Our five-step framework identifies financial inefficiencies and implements technology-driven solutions to improve cash flow, profitability, and operational efficiency.
Do you work with businesses outside the UK?
We primarily serve UK-based businesses but can support international companies with UK operations through cloud accounting solutions.
What is included in your Xero health check?
The health check reviews your Xero setup, identifies errors, provides VAT compliance verification, and recommends efficiency improvements with a detailed action plan.
How do you handle client communication?
We use scheduled consultations, regular updates, and cloud collaboration tools to maintain clear communication while respecting client time commitments.
What industries do you work with?
We work with professional services, tech startups, online retailers, hospitality businesses, landlords, and fashion industry clients.
