Business Details
29 Years
experience
Proactive Accountancy Services for Small Businesses
Established in 1997, The Accountancy Practice has built a reputation for delivering accessible, jargon-free accountancy services tailored to small businesses. Our family-run team combines over 40 years of experience with cutting-edge technology like Xero to provide transparent, fixed-fee solutions. We prioritise proactive communication, offering unlimited support via phone, email, or face-to-face meetings without additional charges. Our approach extends beyond traditional accounting, focusing on strategic business advice and community engagement.With a commitment to work-life balance and holistic client support, we serve businesses nationwide while maintaining deep roots in Royston, Hertfordshire. Our expertise spans tax returns, payroll, management accounts, and Making Tax Digital compliance, supported by recognition in Hertfordshire Biz4Biz awards. As Gold Partners with Xero, we ensure seamless digital accounting systems while maintaining personal service values.
Services
Accounts & Tax Services
Payroll Administration
Xero Software Support
Management Accounts
Capital Gains Tax Advice
Company Secretarial Services
Bookkeeping Solutions
Tax Return Preparation
Business Strategy Consultation
Making Tax Digital Compliance
Details
- Year established: 1997
Highlights and features
- We offer fixed monthly fees with no unexpected charges
- Our team provides unlimited support without additional costs
- We combine 40+ years of experience with Xero software expertise
- Our family-run approach ensures personalised service
- We prioritise proactive financial advice over reactive solutions
Associations and certifications
- Xero Gold Partner
What people say
Great service
Indispensable support
Honest advice
Approachable team
Proactive solutions
Services
Accounts & Tax Services
We prepare statutory accounts for Companies House and HMRC submissions while explaining financial positions clearly. Our service includes tax-efficient strategies for limited companies, ensuring compliance with corporation tax requirements. Clients receive tailored guidance to meet regulatory standards while focusing on business growth.
Xero Software Support
As Xero Gold Partners, we implement and support cloud-based accounting systems. Our training ensures businesses transition smoothly to digital platforms, enabling real-time financial tracking. We provide ongoing technical support and system optimisation to streamline bookkeeping processes for small businesses.
Payroll Administration
Our payroll service handles PAYE schemes, employee tax calculations, and HMRC submissions. We ensure compliance with national insurance contributions and statutory payments while maintaining confidentiality. Businesses benefit from accurate, timely payroll processing with year-end reporting included.
Business Strategy Consultation
We offer strategic financial advice covering cashflow management, tax planning, and growth strategies. Our consultations help businesses interpret financial data for informed decision-making. This service includes scenario planning and operational efficiency recommendations tailored to client objectives.
Making Tax Digital Compliance
We prepare businesses for HMRC's quarterly digital tax submissions through system implementation and process adaptation. Our support includes software selection, data migration, and ongoing compliance management. This service ensures smooth transition to digital tax reporting requirements while maintaining business continuity.
People
David Froggett
Managing Director
Qualified AAT accountant with 8 years' experience, specialising in cloud accounting solutions. Leads strategic direction while maintaining hands-on client support. Passionate about making accountancy accessible for small businesses.
John Froggett
Chairman
Fellow of the Association of International Accountants with 40+ years' experience. Founded the practice in 1997 and remains actively involved in client relationships. Recognised for innovative approaches to small business finance.
Adam Froggett
Accounts Manager
Fully AAT qualified with ACCA certification in progress. Handles accounts production and VAT compliance. Brings technical expertise and fresh perspectives to strategic business advisory services.
Jennie Manighetti
Office Manager
Ensures operational efficiency across all administrative functions. With 20 years' experience in practice management, she maintains the smooth running of day-to-day operations and client communications.
Steve Damallie
Senior Bookkeeper
Former banking professional with 20+ years' financial services experience. Specialises in cost-reduction strategies and profitability analysis for small businesses across various sectors.
Questions
What accounting services do you offer for small businesses?
We provide complete accounting solutions including bookkeeping, payroll, tax returns, management accounts, and Making Tax Digital compliance for sole traders, partnerships, and limited companies.
How do your fixed-fee subscriptions work?
Our monthly fees are agreed upfront and reviewed every six months. The cost covers all agreed services with no additional charges for phone/email support or face-to-face meetings.
Can you help with Xero accounting software implementation?
As Xero Gold Partners, we offer full implementation, training, and ongoing support. We help businesses transition to digital accounting systems and maximise software capabilities.
Do you work with businesses outside Hertfordshire?
Yes, we support clients nationwide through secure online systems while maintaining our Royston office for local face-to-face meetings.
How do you handle business succession planning?
Our family business transition serves as a case study. We provide practical guidance on leadership succession, knowledge transfer, and long-term business continuity planning.
What makes your practice different from traditional accountants?
We combine technical expertise with proactive business advice, using technology to simplify accounting while maintaining personal service values and community engagement.
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