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Business Details
We are Applewood, a professional accountancy firm established by Chartered Accountants Sally Hayes and Laura Heraty. With over 20 years of combined experience in both large and small companies, we bring deep expertise to every client engagement. Our mission is to provide tailored support that addresses the unique financial needs of businesses and individuals. We pride ourselves on offering a refreshing alternative to traditional accountancy services, combining approachability with technical excellence. Our client-centric approach ensures that financial affairs are managed with precision and clarity. We understand the challenges of managing financial responsibilities and strive to alleviate stress through proactive, personalized guidance.

Our commitment to transparency and communication ensures clients remain informed at every stage. We take pride in building long-term relationships founded on trust and measurable results. Our teams dedication to staying updated with industry developments guarantees clients receive cutting-edge solutions. We are passionate about helping businesses grow and individuals achieve financial peace of mind. Our boutique scale allows us to deliver the attention to detail that larger firms often overlook.
Highlights and features
  • We offer over 20 years of combined experience in accounting and financial management.
  • We are Chartered Accountants committed to maintaining the highest professional standards.
  • We provide tailored support that adapts to the evolving needs of our clients.
  • We deliver a Virtual FD service for businesses requiring strategic financial oversight.
  • We guarantee transparent fee structures with both hourly and fixed options available.
Services
Virtual FD
Our Virtual FD service provides businesses with strategic financial oversight without the need for a full-time director. This offering is ideal for growing companies requiring expert guidance on financial planning, cash flow management, and tax optimisation. Clients receive monthly financial reviews and proactive advice to ensure sustainable growth and compliance.
Accountancy Services
We offer comprehensive accountancy services for businesses and individuals, including bookkeeping, financial reporting, and regulatory compliance. Our meticulous approach ensures accurate record-keeping and timely submissions. Clients benefit from reduced administrative burdens and increased confidence in their financial positions.
Tax Planning
Our tax planning services help individuals and businesses minimise liabilities while maintaining full compliance. We provide strategic advice on income tax, corporation tax, and VAT. Clients gain peace of mind knowing their tax affairs are optimised and managed by experienced professionals.
Business Planning
We assist businesses in developing robust financial plans that align with their growth objectives. Our service includes budgeting, forecasting, and scenario analysis. Clients receive actionable insights that enhance decision-making and long-term sustainability.
Financial Advisory
Through our network of independent financial advisors, we provide access to specialist guidance on investments, pensions, and wealth management. This service complements our core offerings, ensuring clients receive holistic financial support tailored to their specific circumstances.