Business Details
22 Years
experience
Trusted Accountants for Agencies & Tech Businesses in London
The Wow Company was founded in 2004 with a vision to redefine accounting by placing client relationships at the heart of sustainable business growth. Our team of specialists focuses on delivering strategic financial solutions tailored to agencies, consultancies, and tech businesses with turnovers exceeding 1 million. With over two decades of industry experience, we combine cutting-edge technology with proactive advisory services to streamline financial operations and drive commercial success. Our client-centric approach prioritises transparency, responsiveness, and long-term partnership, evidenced by our Net Promoter Score of 73, placing us among the top accounting firms globally.We offer comprehensive services including outsourced finance, tax planning, profit reviews, and bespoke financial planning, supported by a 24/7 HR helpline and mental health resources. As an Appointed Representative of ValidPath Limited, authorised and regulated by the Financial Conduct Authority, we maintain the highest standards of professional conduct and regulatory compliance.
Services
Outsourced Finance
Tax Planning
Profit Reviews
Payroll Services
Financial Planning
R&D Tax Claims
Business Sustainability
KPI Dashboard Creation
Agency Benchmarking
HR Support Services
Details
- Year established: 2004
Highlights and features
- We offer 20+ years of specialist experience in agency and tech accounting
- Our proactive financial reviews increase client profitability by 30% on average
- Dedicated 24/7 HR helpline and mental health support services
- Award-winning team with Net Promoter Score of 73 (top 10% globally)
- Pioneers in cloud accounting integration for streamlined financial operations
Associations and certifications
- Financial Conduct Authority (FCA)
What people say
Award-winning team
Proactive support
Seamless transition
Expert financial planning
Client-centric approach
Services
Outsourced Finance
We provide comprehensive outsourced finance solutions that replace traditional in-house accounting functions. Our service includes VAT returns, invoice reconciliation, monthly management accounts, and technology implementation. By automating financial processes, we create scalable solutions that improve operational efficiency. Clients benefit from real-time financial insights and strategic decision-making support tailored to their business growth objectives.
Tax Planning
Our specialist tax advisory service focuses on minimising liabilities while ensuring full compliance. We handle personal tax returns, P11Ds, and business tax planning with particular expertise in R&D tax relief claims. The team provides forward-looking strategies for tax-efficient business sales and transaction structuring. Clients receive regular updates on legislative changes affecting their tax position, with actionable recommendations for optimisation.
Profit Reviews
We conduct in-depth profitability assessments using industry benchmarks and performance metrics. Our reviews identify growth opportunities and inefficiencies through KPI analysis and financial benchmarking. The service includes creating customised action plans with accountability frameworks for implementation. Clients receive quarterly progress tracking against agreed financial targets, supported by comparative data from our industry-specific BenchPress reports.
Financial Planning
Integrated financial planning aligns business performance with personal financial goals. Our certified planners coordinate with accountants to create holistic strategies covering investment, retirement planning, and wealth preservation. The service includes cashflow modelling and risk management solutions tailored to business owners' unique needs. Clients benefit from coordinated advice that bridges corporate financial health and personal financial security.
Agency Benchmarking
Our BenchPress service provides annual benchmarking reports based on data from 500+ UK agencies. Clients receive comparative analysis across key metrics like profit margins, staff retention, and growth rates. The service includes access to industry best practices and peer networking opportunities through Agency Bites events. Participants gain actionable insights to improve competitiveness and sustainability within the agency sector.
People
Peter Czapp
Co-Founder
Co-founded The Wow Company in 2004 with Paul Bulpitt. Brings extensive accounting expertise and strategic vision, focusing on long-term business sustainability. Continues to shape the firm's direction while maintaining client relationships.
Paul Bulpitt
Co-Founder
Co-founder with 20+ years' experience in accounting innovation. Led the development of cloud-based accounting solutions and Xero integration. Provides strategic oversight while maintaining hands-on client advisory roles.
Kelly Goodship
Managing Director
Oversees day-to-day operations since 2022 leadership transition. Specialises in business tax strategy with a focus on agency sector clients. Drives service innovation and team development initiatives.
Hannah Rushbrook
Operations Director
Manages internal processes and client service delivery. Implements efficiency improvements and technology integration. Coordinates the 50+ member team to maintain high service standards across all client interactions.
Dan Arhin
Director of Advisory and Insights
Leads strategic advisory services with expertise in financial performance analysis. Develops benchmarking methodologies and KPI frameworks. Presents at industry events and contributes to thought leadership content.
Questions
What accounting services do you offer for tech businesses?
We provide outsourced finance, tax planning, profit reviews, and financial strategy tailored to tech companies with £1m+ turnover. Our specialists understand sector-specific challenges and growth opportunities.
How do you support agency owners differently from traditional accountants?
We combine accounting with strategic business advisory, offering agency-specific benchmarking through BenchPress, peer networking via Agency Bites, and proactive profit optimisation strategies beyond standard compliance services.
Can you help with R&D tax relief claims?
Yes, our specialist R&D tax team helps innovative businesses claim HMRC tax relief. We handle the entire process from eligibility assessment to submission, maximising claims while ensuring compliance.
Do you offer financial planning alongside accounting services?
Yes, we provide integrated financial planning that connects business performance with personal financial goals. Our certified planners work alongside accountants to create holistic wealth management strategies.
How do you ensure client support outside regular hours?
We offer 24/7 access to HR helpline services and mental health support through our Friend in Need programme. While standard accounting queries follow business hours, critical support needs are addressed promptly.
What makes your agency accounting service unique?
We specialise exclusively in agencies with £1m+ turnover, offering tailored benchmarking reports, KPI dashboards, and peer networking opportunities unavailable from generalist accounting firms.
