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Business Details
15 Years
experience
Trusted Accounting Services for Tech Startups in Rutland
Max Accountants was founded in 2011 with a vision to leverage cloud-based technology for scalable accounting solutions. Specialising in early-stage technology and high-growth companies, we serve over 90% of our clients within the tech sector. Our expertise spans R&D tax credits, EIS/SEIS tax reliefs, and grant funding, addressing the unique challenges faced by innovative businesses. Combining deep industry knowledge with cutting-edge tools, we deliver tailored financial support to help founders make informed decisions.

Our team comprises seasoned professionals with backgrounds in FTSE 250 companies, Deloitte, and niche sectors like veterinary and technology. We prioritise long-term client relationships, evidenced by testimonials highlighting our proactive approach and strategic guidance. As supporters of the London Business School Incubator Programme, we champion innovation. Our mission remains to be the accounting partner of choice for ambitious businesses seeking reliable, forward-thinking financial expertise.
Services
Cloud Accounting EMI Schemes R&D Tax Credits Payroll Services Financial Planning
Details
  • Year established: 2011
Highlights and features
  • We have over 25 years of experience in finance and tech-sector accounting.
  • Our team uses cloud-based technology to streamline financial processes.
  • We specialise in EMI scheme implementation and R&D tax credit claims.
  • Our clients praise our proactive support and strategic financial expertise.
  • We serve over 90% tech-sector clients with tailored accounting solutions.
What people say
Excellent support Deep understanding Streamline financial processes Quick and supportive Strategic financial planning
Services
Cloud Accounting
Our cloud accounting services provide real-time financial management for tech startups. Using platforms like Xero, we deliver scalable bookkeeping, tax compliance, and CFO support. Clients benefit from secure, accessible data and tailored reporting to drive informed business decisions.
EMI Schemes
We specialise in Enterprise Management Incentive (EMI) scheme implementation. Our experts guide companies through setup, compliance, and tax-efficient structuring. This service helps tech firms attract talent while optimising tax benefits for both employers and employees.
R&D Tax Credits
Max Accountants helps tech companies claim R&D tax credits by identifying qualifying activities and preparing robust submissions. We ensure compliance with HMRC guidelines while maximising returns, enabling businesses to reinvest in growth and innovation.
Payroll Services
Our payroll services handle salary processing, tax deductions, and compliance for growing businesses. We integrate cloud technology to automate payments and reporting, ensuring accuracy and freeing up time for core business activities.
Financial Planning
We provide strategic financial planning tailored to high-growth companies. Services include cashflow forecasting, investment readiness, and scaling strategies. Our approach combines sector-specific insights with proactive advisory to support sustainable business expansion.
People
Martin Hickman
Director
Martin founded Max Accountants in 2011 after 25+ years in finance roles at FTSE 250 companies. He specialises in scaling tech firms and leverages industry experience to deliver strategic accounting solutions.
Sarah Royle
Director
A Chartered Accountant with Deloitte audit experience, Sarah focuses on tech-sector financial strategy. She brings expertise in fiscal valuations and advisory services to support high-growth clients.
Helen Campbell
Team Manager
Helen leads our accounting team with a background in finance and payroll across hospitality and education sectors. She ensures operational excellence and client-focused service delivery.
Erica Straw
Accounts Assistant
Erica supports our clients with 10 years of RAF administrative experience and retail finance expertise. She provides meticulous bookkeeping and payroll assistance.
Jaskaran Singh
Accounts Assistant
Jaskaran delivers accounting support with prior insurance industry experience. He is pursuing AAT qualifications while assisting clients with financial processes and compliance.
Questions
What accounting services do you offer for tech startups?
We provide cloud accounting, R&D tax credits, EMI schemes, payroll, and strategic financial planning tailored to tech startups and scale-ups.
How do you support high-growth companies?
We offer scalable solutions including investment readiness advice, cashflow forecasting, and compliance support to help growing businesses manage financial complexity.
Are you specialists in R&D tax credits?
Yes, we specialise in identifying qualifying R&D activities and preparing compliant claims to maximise returns for innovative companies.
Do you work with non-UK based clients?
While based in the UK, we support clients with overseas structures and foreign currency needs, as highlighted by client testimonials.